![]() ![]() The first step is to pick a color scheme. Labeled lines, a consistent color scheme, and a simple layout help convey the message with ease.Īs you can use, poor choice of color adds to the clutter while misleading and distracting the reader. It uses the correct chart to indicate the Consumer Price Index (CPI) inflation vis-a-vis college tuition inflation. Look at this simple infographic, for instance. Once you’ve picked the correct chart or graph, make sure you adhere to the design best practices: Show correlations (scatter plots, etc.).Organize (numbered lists, tables, etc.).Highlight change (line chart, area chart, etc.).Compare (bar chart, bubble chart, etc.).Inform (icon charts, donut charts, etc.).Start with determining your visualization goal. But it all goes downhill when you pick the wrong visualization. Using data visualizations in infographics is an effective way to present data and helps readers grasp information. ![]() The same information could have been communicated better with the help of a timeline infographic. They tried to incorporate the ‘pizza’ element in the infographic but created a pie chart to present the different company CEOs. Here’s an example of a bad infographic by Papa John’s which uses incorrect data visualization. Misleading data visualizationsĪ good infographic is accurate, helpful, and meaningful.īut in an attempt to be “creative,” many people mistake using the wrong charts and graphs in their infographics. Notice how it uses arrows and icons to put the message across and make it more memorable. Here’s an example of a well-designed process infographic with the right amount of text. The idea is to use visuals strategically to minimize your dependence on long sentences and large chunks of paragraphs. For instance, you can use shapes to group related information together or lines to group show associations. It’s important to use icons, arrows, borders, shapes, lines, and other design elements to take the narrative forward. Remember: the text on your infographic is not even half the story. Brake down the main content into sections.A brief introduction on the topic or addressing the pain point.Here are the essential text requirements in an infographic: Once you’ve established the key ideas, split long sentences into logical parts and summarize them. The key is to identify the most critical points of your information. ![]() Let’s say you’re condensing a longer piece of content, such as a blog post. While you need a minimal copy to create context, you end up intimidating the reader when you add large chunks of text. There’s too much text, and it’s all over the place. In short: establish the goal of your infographic and choose the appropriate infographic layout that helps you convey the information effectively. On the other hand, if you want to share trends or complex data, a statistical infographic such as the one below would be a better option. Here’s an example of a simple two-column informational infographic that uses descriptive headers and icons to communicate.
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